The Drum Awards Festival - Official Deadline

-d -h -min -sec

Three

Three to launch first multimedia advertising campaign with Wieden and Kennedy

Author

By Ishbel Macleod, PR and social media consultant

October 21, 2011 | 1 min read

Three will tomorrow launch a multi-million pound campaign with Wieden and Kennedy, its first since the advertising company was appointed in January.

The campaign, which will run until Christmas, includes two TV commercials, ‘Drops’ and ‘Explosions’, supported by press, print, digital, radio and out of home.

It will focus on Three’s growing customer base, smartphone selection and “all-you-can eat” data tariff.

This campaign is said to be a pre-cursor to a large integrated campaign scheduled to break in 2012 that will communicate Three’s brand story and continue its push in the UK market.

Three

Content created with:

Wieden+Kennedy

Find out more

More from Three

View all

Trending

Industry insights

View all
Add your own content +