The Drum Awards Festival - Extended Deadline

-d -h -min -sec


Google+ passes 40m user mark while making $10bn revenue for last quarter


By Stephen Lepitak, -

October 14, 2011 | 1 min read

Google has announced an annual 33% rise in revenue making $10bn in the last quarter along, while its CEO says that newly launched social media site Google+ has passed the 40 million mark.

The search engine giant reported revenue of $9.72bn for the final quarter ending 30 September, with $2.21bn in advertising revenue (a rise of 24%).

In announcing the results, CEO Larry Page also announced that Google+ had passed the 40m user mark, since opening up to allow everyone to sign up last month.

Paid click increased by around 28% for the third quarter of last year, and around 13% for the second quarter of 2011, while cost-per-click revenue increased in the third quarter of last year by 5%, and decreased by the same amount during the second quarter of this year.

Traffic acquisition costs saw Google share $2.21bn in the third quarter of 2011 with its partners, rising from $1.81bn over the same period in 2010. The majority was paid to the company’s AdSense partners, totally $1.83bn during the third quarter.


More from Google

View all


Industry insights

View all
Add your own content +