Christian Aid becomes first brand for Microsoft Advertising's Easy Video platform
Christian Aid is the first brand in the UK to use Microsoft Advertising’s new ad format, Easy Video.
The first campaign will run across the Microsoft Media Network until 21 October, in order to drive donations to its Nets Now! Campaign, which is aiming to encourage donations of £3 to buy Malaria nets for families in Africa.
MSN Easy Video is a digital advert that streams between 15-45 seconds of video within a web page advertising placement, without sound, for the first five seconds, before it stops. The user will then be given the opportunity to play the entire video with sound.
Caroline Szewczyk, digital acquisition officer at Christian Aid, said: “We were really impressed with the MSN Easy Video technology and how easy it made the process of turning our existing video into digital ads. It has meant we were able to take a short film that had been produced for the Nets Now! website and use it for our media campaign to reach MSN’s large audience.”
Helen Brown, account director at Christian Aid’s digital advertising agency, agenda21 said: “The new Easy Video format provided Christian Aid with an affordable and effective way of repurposing its existing campaign videos for a digital audience. By converting their video content into a network-friendly format, Easy Video has given their campaign a new lease of life and taken it to a fresh audience.”