Eurostar’s High Speed Theatre was a highly imaginative 12-day experiential campaign developed jointly by brand experience agency BEcause and communications consultancy Firelighter to reinforce Eurostar’s position as a leader in sustainable short-haul travel to Europe. The campaign was staged at the inaugural “Garden Party to Make a Difference” at Clarence House. This unique festival, backed by HRH The Prince of Wales, aimed to promote sustainability in accessible ways to the public.
How experiential strategy increased brand awareness, ensuring success for Eurostar campaign
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