Olympics 3d

Panasonic, IOC and OBS announce partnership to make 2012 Olympics 3D

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By The Drum Team, Editorial

September 1, 2011 | 2 min read

Panasonic, the International Olympic Committee (IOC) and the Olympic Broadcasting Services (OBS) have announced their partnership agreement to make the London 2012 Olympic Games the first ever live 3D Olympic Games.

The 3D broadcast will include major events such as the opening and closing ceremonies, athletics, gymnastics, diving and swimming, and will be produced and delivered to participating rights-holding broadcasters around the world.

OBS will be in charge of producing more than 200 hours of 3D coverage during the London 2012 Olympic Games by utilizing Panasonic’s state-of-the-art 3D production technologies including the AG-3DP1, a P2HD professional fully-integrated twin-lens Full HD 3D camera recorder.

Manolo Romero, managing director of OBS, said: “We are now proud to announce this partnership to realize the first ever live 3D Olympic Games, and we are confident that this unprecedented broadcast will be a great success in no small part due to the 3D technologies provided by Panasonic.

“Ultimately, we believe this production of the first live 3D Olympic Games will make the London 2012 Olympic Games one of the most significant in the history of broadcasting technology.”

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