Workaholic Jobs successor Tim Cook promises a steady hand at Apple
Tim Cook, anointed successor to Steve Jobs, has an awfully large set of shoes to fill but the self-professed workaholic certainly promises to bring a steady pair of hands to the tiller.
Said to rise at 04:30 most mornings to issue emails and known to convene Sunday night meetings by staff via telephone Cook will certainly put in the graft.
Unlike Jobs however Cook lacks the charisma, black turtlenecks and sense of theatre which Jobs has so successfully harnessed to catapult the Apple brand.
Born in Alabama Cook has been a faithful employee at the firm since 1998 when he first caught the eye of Jobs.
In that time he has overhauled the less glamorous side of Apple, streamlining the production operation by pulling the firm out of direct manufacturing thus boosting margins to make Apple the financial juggernaut it is today.
It won’t be the first time that Cook has taken the helm either, back in 2004 Cook ran Apple for two months whilst Jobs recuperated from surgery and again in 2009.