BBC announces its new audience research roster
The BBC has announced that 37 agencies have become part of the BBC's audience research roster.
The successful agencies are: GfK NOP, ICM Research, Ipsos Mori, Kantar Media UK, Simpson Carpenter, SPA Media Research, 2CV, Beaufort Research, Dipsticks Research, Discovery Research, EdComs, eDigital Research, Essential Research, Flamingo, Hall & Partners Europe, Illuminas, Jigsaw Research, MTM London, NatCen, Optimisa Research, Oxygen Brand Consulting, Panter Research, PAPA (Pinto and Price Associates), Populus, Razor Research, Research Now, Sherbert Research, Sparkler, Terrington and Company, The Knowledge Agency, The Mindful Group (Blinc), Truth Consulting, Tuned In Research, TWResearch, Voodoo Research, What People Want, and YouGov.
Those selected will provide a wide range of audience and subject matter specialisms. They will offer a range of quantitative and qualitative methodologies available to deliver against the BBC's requirements.
Being selected does not guarantee work to the agency: it just means they will become preferred suppliers and have the opportunity to pitch for projects.
James Holden, head of audiences for the BBC, said: “The BBC conducts a variety of research projects each year to understand what our audiences want and value, and the insights gained are an essential part of how we create quality content. These projects vary in scale, audience focus and methodology and we knew we would need a wide range of skills and expertise to fulfil our requirements.
“The sheer number of high quality proposals from agencies wanting to work with the BBC is a testament to the health of the industry in the UK. As a result, we are very happy indeed with the calibre of agencies who we have appointed to our final roster.”