Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Lady Gaga pulls off a video winner for Google in a 10-day sprint

Being a superstar is all very well, but you have to work pretty hard too, as this great video demonstrates!

This film celebrates Lady Gaga's "special and unmediated relationship" with her fans, the Little Monsters, says Google, adding, "The making of this film is a demonstration of the power of the web in its own right."

The entire project, beginning with Lady Gaga's shoot in NYC on May 8th, to shipping materials to the television networks for air, took 10 days. Within hours of the release of her new single "Edge of Glory" on May 9th, fans began uploading videos on YouTube, making the song their own by dancing to it, singing it and playing it on all kinds of instruments.

Lady Gaga then posted a message on her website asking for more videos to be used in the film project.

Fans responded within minutes and uploaded hundreds more videos, says Google. Back in the editing room, in real time as fan videos streamed in, editors were putting them into the film. The film was completed on May 18th in time to air during Lady Gaga's performance on the season finale of the US show Saturday Night Live.

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