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TBWA\London picks up Game ad account

Video game retailer GAME has appointed TBWA\London as its creative and advertising agency for this year’s Christmas campaign.

The agency, which has picked up the contract from CheethamBell JWT in Manchester, will be tasked with developing an overarching integrated campaign for the Christmas period, running across the UK and Northern Ireland.

Anna-Marie Mason, marketing director commented, “We're already working closely with TBWA to deliver a Christmas campaign that will bring our brands to life as well as the key challenge of delivering cut-through for our commercial offerings. We are looking forward to seeing the work later in the year.”

The campaign will include broadcast, print, digital and in-store.

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