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O2 launches B2B ad campaign

O2 has launched a new campaign to the business market, highlighting its strengths in customer service, its value for money as well as its innovative products and services.

The £1.5m infographics inspired campaign is looks to engage with the UK small and medium-sized business (SMB) community and is the first time in four years that the company has targeted this market.

The campaign, developed by VCCP, has launched in all stores and in UK national newspapers, online and outdoor, communicating throughout May and June the message that SMBs are better connected with O2.

O2’s general manager of small and medium business Simon Devonshire said: “This campaign has been developed to address the issues faced by the business community. It comes at a time when they are looking for the support and the right tools to help their businesses grow successfully and compete effectively. In this challenging economic climate, value for money is key and this campaign is a further demonstration of our commitment to helping businesses achieve their goals.”

Media buying was handled by Zenith Optimedia.

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