BA launches Great Britons campaign with Heston Blumenthal, Richard E Grant and Tracey Emin
British Airways has today (5 May) launched its media campaign to mark the unveiling of the BA Great Britons programme.
The campaign, the first outing of its London 2012 ambassadors in paid for media, looks to showcase its involvement as official airline partner of the Games.
The BA Great Britons programme offers opportunities to collaborate with brand ambassadors Heston Blumenthal, Richard E Grant and Tracey Emin on creative projects with the airline in the run up to the 2012 Games.
Running for three months across print and online, the campaign features Blumenthal, Grant and Emin and with the strapline “We can help your talent fly” invites aspiring chefs, scriptwriters and artists to apply at www.ba.com/greatbritons.
British Airways head of brands Abigail Comber said: “With just over a year to go until the London 2012 Games it’s a great time to start communicating some of the great opportunities we’re offering, as well as show our commitment to British sporting talent.”
She added:“We are very passionate about helping British talent take off and this campaign allows us to celebrate both the sporting and cultural side of the London 2012 Games.”
The creative development was led by BBH, digital activation managed by BEING and media space secured by Zenith Optimedia. The sponsorship strategy is led by IMG Consulting.