LoveFilm and Kit Kat partner for web campaign

LoveFilm and Kit Kat have partnered up to launch a new campaign together online.

The campaign has been created to promote Kit Kat's new Pop Choc range and includes free films for people to watch online and a competition to win a Sony Bravia TV.

The joint activity is centered around a branded microsite on the Love Film website which includes a specially-created Pop Choc game.

Further digital branding, including display banners and a homepage takeover, will appear on LoveFilm's main website.

Alistair Tucker, senior account manager at LoveFilm, said: "Teaming with Kit Kat and Mindshare on this campaign gives us a fantastic opportunity to further showcase LoveFilm's digital offering to an audience of film lovers.

"The added ability to share streaming content with friends means that users can further spread the word about LoveFilm's ever growing watch online library."

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