Huggies says social media provides brands with 'human touch'
Disposable nappy brand Huggies has said that its aims to use social media to give the brand ‘a human touch’, which also allows it to have a more regional focus.
Talking at today’s Go Social bootcamp in Manchester, Jennifer Bonhomme and Pavan Guru, digital strategists at Huggies, highlighted their own social networking strategy, explaining that social media was able to create ‘a community feel’ amongst consumers, which would also boost web visits and expand customer dialogue.
They advised that brands should use social media to be inclusive, and that online friendships should be constantly monitored and updated and also advised that brand should make their pages easy to find, reward community members, develop a distinctive voice and facilitate friendships they make online.
The pair also discussed their work with mum bloggers, sponsoring ten who test products and attend events, and explained that their main route of engagement with bloggers was through Twitter although they also create branded videos which spread virally through its YouTube channel.
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