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Paver Smith scores Liverpool FC restaurant campaign

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By The Drum Team, Editorial

November 17, 2010 | 1 min read

Liverpool FC has hired PR agency Paver Smith to promote its new 230-cover restaurant located behind the famous Kop stand.

Paver Smith's campaign for The Boot Room restaurant will focus on raising awareness among corporate diners and leisure visitors.

Jon Brown, director at the Liverpool-based agency, said: "We have real expertise and track record in promoting restaurants and as a Liverpool fan I’m particularly chuffed to be working with the club.

"The Boot Room is a genuinely quality family restaurant, within reach of most budgets but offering an experience which is a cut above most family-orientated venues.”

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