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Tesco barcode app lets iPhone users shop by scanning

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By The Drum Team, Editorial

October 26, 2010 | 2 min read

Tesco is today introducing a barcode scanner for iPhones that will enable shoppers to add grocery items to their online shopping basket instantly by scanning them.

The supermarket giant has added the barcode technology to its existing Groceries iPhone app and it is being targeted at busy parents and time-poor professionals.

Tesco envisages customers will find it particularly useful when they try food at a friend's house and want to find the product easily.

Laura Wade-Gery, chief executive of Tesco.com and Tesco Direct said: "The barcode scanner will make online ordering much quicker for those that have an iPhone. Customers can simply scan the barcode of grocery products stocked by Tesco whilst on the go and add them into their online shopping basket.

"This is the perfect solution for iPhone lovers that are always forgetting to add items to their shopping list or haven't the time to even write one."

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