Ryder Cup Betfair

Betfair unleash ‘bird-vertising’ for Ryder Cup


By The Drum Team, Editorial

September 29, 2010 | 2 min read

Betfair have come up with an unlikely marketing vehicle for their latest publicity stunt after hatching a plan to unleash five birds of prey above players and spectators at the Ryder Cup.

The specially trained flock of eagles and hawks are guaranteed a birds eye view of the action as they swoop and soar above Monty and chums, each trailing mini banners of unflappable support for Team Europe at Celtic Manor.

It means that all the tweeting is now set to take place above the action after Colin Montgomerie banned his players from Twitter. It also keeps at least five birds safely out of reach from the attentive gaze of a certain Tiger.

The gambling outfit claim there is nothing bird brained about their plan however with Betfair’s Andy Lulham saying: “We all know that the players will be looking for birdies and eagles, but I¹m not sure they¹ll be expecting ones carrying messages of support.

"The Betfair Birdies have been in training for the past couple of weeks so by the time we get to the first tee off we¹re confident that they will create quite a talking point at the Newport course.”

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