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Digg founder claims Apple's iTV could 'change everything'

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By The Drum Team, Editorial

August 24, 2010 | 2 min read

Digg founder Kevin Rose has described the potential Apple move to release a new version of its set-top box, Apple TV, renamed as iTV, as being likely to ‘change everything’.

Already Rose has described the development, if true, as revolutionary - running the Apple iOS software, already used by iPhones and Ipads, and allowing the development of TV applications.

According to Rose, the software would see the development of video sharing/streaming/recording apps, as well as interactive news apps and apps for video games.

He also claims that through iAds, television broadcasters would be able to directly monetize and distribute their content, which Rose claims will ‘destroy’ the television side of the satellite industry.

“Your only requirement to access these on-demand stations will be an internet connection. Say goodbye to your monthly cable bill,” he says.

The price of the iTV is said to be $99 which will make it widely affordable and allow for pictures and videos to be shared from the iPhone, directly to the TV set of friends and family.

“My mom will love this feature,” states Rose who adds that the iPad will be the preffered input device for iTV.

“You'll be able to edit videos, control games, and extend the interactive television experience. Imagine watching monday night football on the TV while viewing/exploring other camera angles on the iPad,” he concluded.

It is understood that UK broadcaster ITV has consulted its lawyers and plans a legal challenge to the name of the product.

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