Five social media tips for brands by Lucre's new social marketing group director

Newly appointed group director of social marketing and online strategy for Lucre, Jono Marcus explains his top five tips for brands using social media.

Newly appointed group director of social marketing and online strategy for Lucre, Jono Marcus explains his top five tips for brands using social media.

In his five tips, Marcus explains that a social media campaign must look to engage with consumers while not making their lives more difficult.

He says that he believes that brands must also have a full understanding of what they are embarking on when looking to speak to consumers through social media channels, rather than looking to ‘wing it’ which could cause a backlash.

Marcus joined the Leeds and London PR agency from Cake where he was head of digital communications working with brands such as IKEA, Unlever and Motorola.

Marcus is now heading up Lucre Social, Lucre’s previously nascent digital arm and to mark this he will host a panel debate on 14 July, on the topic of social media as an avenue for retail, featuring big names from Unilever, IKEA, Yahoo! Europe and FanShake.

You can read his five tips in full at the newly launched MiNetwork site

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