Rare games win for Nzime
Nottingham-based design agency Nzime has been appointed by Rare, one of the world’s largest Microsoft Game Studios, to help develop a series of high profile websites.
The new contract will see Nzime handling the rebuild of www.rare.co.uk, the site that will spearhead the repositioning of Rare - from a renowned UK game developer to a global, digital leisure and entertainment leader.
Nzime, which has also recently won major projects for Crusha and Elastoplast, won the new account after pitching against several leading London and regional agencies.
“This is a great account win on a number of levels. We get to work with an iconic leisure brand that we all respect and as Rare is Microsoft owned, we have now become an official vendor of Microsoft, which is the highest supplier category,” explains Nzime’s creative director and founder Andrew Horner-Glister, who led the pitch team.
“This is the type of account that most agencies in the digital space would love to work on and we’re pleased to announce that as well as impressing Rare with our creative abilities, they were also astounded by our developer Will’s Xbox 360 gamer achievement total of circa 52,000!”