Lattitude predicts £500m online gambling spend for World Cup
£500m will be gambled online during this Summer’s World Cup tourement says online gaming experts, Latitude Digital Marketing.
The London and Cheshire based company has predicted the 700% rise in online spend compared to the amount gambled during the previous tournament held in Germany in 2006 following the emergence of ‘laptop loungers’ who spend time consuming the internet on a laptop while watching TV.
The agency has also predicted that England, Spain, Brazil and Argentine will be the most popular teams among England fans to be backed to win the tournament.
Alex Hoye, chief executive officer of Latitude said: “The media landscape has changed beyond all recognition since the last tournament four years ago. Football fans will even be able to watch the tournament while they are on the move with the streaming of games online which is set to encourage in-game betting to come to the fore.
“Betting firms will be competing hard for deposits from regular and first time punters during the World Cup. It will be interesting to see which free bet creative’s and novelty bets tempt gamblers as gaming firms battle it out for a share of the market.”