Reading Room welcomes Auto Trader marketer for digital conversion event
The quarterly event series, Digital Conversations, held by digital agency Reading Room, is set to continue with Alastair Thornton, head of digital marketing for Autro Trader set to talk about conversion marketing.
The event, held by Reading Room Manchester and The Distillery, will examine digital conversion and how to harness best practice to create, implement and develop a strategy which will deliver an end-to-end digital brand experience.
Thornton will also discuss Auto Trader’s strategy of insight, planning, SEO and creative and how these have changed the company’s approach to digital conversion.
He will be joined by other experts on the night to discuss the topic.
Kirstie Buchanan from Reading Room said: “The huge increase in new media innovations has altered and continues to alter the media landscape. We are very happy, through these Digital Conversations, to be able to attract clients with an interesting story to tell and an audience with a thirst for learning how they can remain at the cutting edge of our increasingly digital world.”
The event will be held on 11 May at the Roof Top Lounge, Great John Street, in Manchester. Those wishing to attend should visit Reading Room’s website for more details.