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Latest marketing and advertising news for auto trader, including insights and opinions.

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gender equality

'We need to break the geek stereotypes in the tech industry' says Auto Trader’s Lara Izlan

30 April 2018

How Auto Trader is gearing up its 'gold standard' adtech business for GDPR

06 April 2018

The Drum Awards

The Drum Digital Trading Awards judges discuss programmatic, omnichannel planning and blockchain

12 February 2018

Auto Trader looks to shake off 'petrolhead' image with campaign that connects digital and offline

20 December 2017

Driverless Cars

The future of car retail marketing in the age of Tesla and Amazon

30 October 2017

The Drum Network

How digital is disrupting the automotive industry

30 August 2017

Auto Trader brand boss on why it has in-housed media buying in marketing overhaul

14 August 2017

Auto Trader integrates 'virtual stock' new cars into its 'used' auction place

20 October 2016

Auto Trader accelerates product-driven advertising push

21 December 2015

Auto Trader targets growing families with TV campaign

31 August 2015

Auto Trader will try to reinvent car marketing with new strategy

22 July 2015

Auto Trader shares motor ahead in largest public offering since Royal Mail

21 March 2015

American private equity firm Hellman & Friedman readying £2bn Auto Trader takeover bid

01 February 2015

Auto Trader boasts search ease with £6.5m Boxing Day TV campaign

17 December 2014

Auto Trader offers five fans chance to get Lego version of their car built in #DrivenByMe campaign

07 December 2014

Bauer Radio launches ‘ad embargo’ during Friday drive-time thanks to Auto Trader

14 August 2014

Auto Trader mobile searches outstrip desktop 20 months earlier than Google forecasted

07 July 2014

Trader Media Group to change name to Auto Trader as company streamlines brands under unified...

12 March 2014

Auto Trader to bring Bike, Van and other Trader brands under one banner as the Sun launches...

31 January 2014

Guardian Media Group

Guardian Media Group to sell remaining stake in Auto Trader publisher Trader Media Group

21 January 2014

Ad of the Day: Auto Trader - Hello Goodbye

03 January 2014

Absolute Radio and Auto Trader ink sponsorship deal for traffic and travel bulletins and breakfast...

19 November 2013

enhanced campaigns

Performance enhancing: The impact of Enhanced Campaigns for marketers

21 June 2013

Auto Trader owner Trader Media Group to close print portfolio next month

07 May 2013

Ad of the Day: Auto Trader - Coming Home

26 March 2013

Auto Trader showcases its mutli-channel offering with new TV ad campaign

18 March 2013

Guardian Media Group

Informal approaches made to GMG regarding possible sale of it Auto Trader subsidiary

31 December 2012

Auto Trader launches iPad magazine

04 October 2012

Auto Trader launches social media treasure hunt

14 December 2011

Sunday Round Up: Royal Wedding guest list, Tesco, Easter woe for chocolate brands, AutoTrader

24 April 2011

Auto Trader launches New Car website

28 February 2011

Auto Trader to access Facebook Marketplace through Oodle partnership

17 February 2011

Digital transition heralds Autotrader magazine writedown

28 September 2010

Reading Room welcomes Auto Trader marketer for digital conversion event

04 May 2010

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