Best Western turns to Uber for £1m repositioning campaign
The first ever TV campaign for hotel group Best Western is to be created by Uber, set to roll out on 15 April.
The £1m repositioning campaign will consist of two 30 second commercials which will run for three weeks and will be supported by trade ads highlighting the experience and personal touch that the brand aims to provide.
The campaign will also consist of a ‘Britain’s Got Personality’ roadshow which will tour nationwide from 17 April.
The aim of the campaign will also be to change the perception of the brand as being ‘a marketing consortium’ and help it stand apart from other hotel chains.
Tim Wade, marketing director of Best Western, commented “We felt Uber’s reaction to the brief brought exactly the right element of personality to our brand; it’s so important to embrace the individuality of each of our hotels, embracing the independent, personal experience. They have managed to set us apart from all other hotel brands by emphasising our range and variety.”