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COI set to launch aspirational social media campaign

The Central Office of Information (COI) is set to undertake a major social media campaign to reach the public.

The social media and digital agency will use Facebook in a bid to inspire young people to train for teaching, law and local government roles by showcasing 20 to 30-year-old role models.

The role models will provide case studies about entering their professionals and will also act as mentors.

Blogs, forums and other social networks will also be used by the COI to encourage participation.