Silent Night sponsorship of American Idol brokered with Feather Brooksbank
The sponsorship of America Idol, by bed manufacturer Silent Night has been brokered with ITV2 by Feather Brooksbank and ITV Commercial.
The broadcast and online sponsorship package began last week having been negotiated by Stuart Bell, director of Feather Brooksbank Manchester and ITV Commercial as it looks to offer viewers of the programme the opportunity to interact with the brand’s characters Hippo and Duck.
An off-air sponsorship deal has also be brokered with FremantleMedia Enterprises to launch a competition to win tickets to the final of American Idol by submitting videos as part of the ‘Bedroom Divas’ promotion, found on the SilentNight website and its YouTube channel.
Amanda Jones, marketing director at Silentnight Beds said: "Sponsorship of such a high profile programme is a fantastic opportunity for Silentnight. We are delighted to be working with the team and the show enables the brand to target a wide and varied audience of all ages. Sponsorship is all-encompassing and will include a strong brand presence, not only on TV, but online and off-air, maximising brand impressions across the UK."