IRN-BRU's Mighty Glass sees The Leith Agency get Medieval
A campaign to promote IRN-BRU’s free glass offer has launched, created by its retained advertising agency The Leith Agency.
The ‘Mighty Glass’ promotion is supported by a Medieval quest campaign featuring Sir Swigs-a-lot which will run across Channel 4 and STV.
Creatives were Mark Davies and Michael Kinlan, while the production company was The Gate.
Felix Massie from Arthur Cox Ltd, directed the advert.
The packaging also has a medieval look as it encourages retailers to embark on a quest for ‘The Mighty Glass’.
Hamish Thomson, senior brand manager for IRN-BRU said: “The 2008 Glass promotion was a huge success. We know this one is bigger and we’re confident that the results will be even better than last year”