Paramount hires Rubber Republic for G.I. JOE build up
To promote the upcoming release of G.I.JOE: The Rise of Cobra for Paramount, Rubber Republic has created two assets which will help raise awareness of the movie.
The Bristol and London based viral specialist agency has created G.I.JOE:Make the Grade Quiz which includes information on the weapons that have been developed over the years, which includes an aircraft made out of water and exploding dogs…some of them may be fictional.
Rubber Republic has also created a short film which shows some G.I.JOE squaddies playing about with an accelerator suit, a skateboard, a ramp and a helicopter which will run across a range of video sites.
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