Chivas looks to Zen for presentation job
Chivas Brothers Pernod Ricard has commissioned Glasgow digital studio, The Zen Agency to re-design and build its ‘Chivas Brothers Experience’ presentation.
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits.
With a portfolio that includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute and Aberlour, Chivas Brothers require a new presentation which will be used by the Chivas Brothers Brand Ambassadors and takes the user through each brand. The new interactive presentation will be used across the globe and will be translated into various languages.
The Zen Agency will design and build the presentation which will showcase the different brands and whisky making process using animations, fresh design, an innovative navigation structure and stunning photography of the brands and Scottish scenery. The new navigation system will allow users to dip in and out of areas and preview slides on the presentation to help tailor the user experience.
The aim is to provide a presentation which offers the Chivas Brothers Brand Ambassadors a digital marketing tool; to distinguish the brands and their Scottish roots and convey the quality of their whiskies.