Uber creates video game projects for Sega and Midway Games
Uber has recently completed two video game projects which has seen the agency work with the likes of Sega and Midway Games.
For the launch of Sega’s new strategy game Stormrise, Uber has produced all creative material including packaging, advertising and POS.
Uber was tasked to assist Sega with all areas of the creative process after the work that was produced by the agency with a campaign for The Club last year.
Meanwhile Uber has also completed a two year project with Midway Games and more recently Ubisoft on new action title ‘Wheelman’ featuring Vin Diesel.
Uber saw many incarnations of the game over the two year creative process which included packaging, P.O.S and press concepts running worldwide throughout April.
Richard Benjamin, managing director of Uber said of the finished work: “It’s been a fantastic experience working with such a big name within the entertainment industry, and we really feel we did the game justice with the work that has been produced. It has reinforced that our long-standing relationship with Midway is going from strength to strength. Towards the end of the project, it was also a great opportunity to work with the team at Ubisoft.”