Engine Creative launches PC sales platform for Tesco
Tesco has launched a new way of selling computers in their stores: an interactive presentation that allows customers to interact and learn more.
The UK's largest retailer has worked on the project in partnership with Northampton-based Engine Creative. The solution is an intelligent screensaver that reduces the need for intensive staff training and presents the product offering in a clear and creative way.
Once installed, the screensaver interrogates the individual PC to check the installed hardware, RAM, hard drive and processor speed. Based on the outcome, it assigns the machine to one of three categories (Easy Computing, Entertainment and Performance) and displays the specifications as well as information relevant to that particular machine.
Left inactive, the PCs show a high-impact rolling animation aimed at educating and engaging the target audience to interact with the machine. As soon as users click into the application, stylised 3D character animation is used to illustrate various technological terminology in a simple and accessible way which allows customers to make more informed buying decisions; it also allows the sales team to demonstrate the capabilities of the individual machines if required.
Engine Creative’s projects director, Andrew Wise, said: “Our main focus was to deliver an engaging and interactive solution that reflected the innovation and investment that Tesco have made in their new lines. The 3D character animation was devised to maintain Tesco's broad appeal whilst also being a solution which clearly pushes the familiar brand forward."