Coca-Cola

Coca Cola tasks Jump with Euro 2008 promotion

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By The Drum Team, Editorial

June 6, 2008 | 2 min read

Jump Marketing has produced a piece of Euro 2008 activity aimed at promoting Coca Cola across three European markets.

The Incentive campaign ‘Get Sent Off’ will roll out across UK , Spain and Germany and will create the chance for members to win tickets for the tournament, which kicks off this weekend in Austria and Switzerland .

Ann Duncan, managing director of Jump, said of the agency's work for the client; "It's not common knowledge that we have been working with Coca Cola on various projects for over a year now. A key factor for Coke when deciding to work with Jump, was our international and integrated experience."

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