Strathmore links up with The Prince's Trust
Strathmore has agreeed a new charity partnership deal with The Prince's Trust which will see the charity's logo run on the water brand's packaging.
Strathmore will begin to carry the Trust’s logo from July, together with details of how consumers can find out more about the work of the charity. while Barr’s will support its work by investing in a number of core community programmes across the UK.
Each year, over 50 million bottles of Strathmore Spring Water will carry this on-pack message for The Trust. The brand will also provide The Trust’s water requirements for all of its various fundraising and recognition activities throughout the year.
Across the company all Barr employees will be encouraged to develop their own fundraising initiatives and get involved in the work of The Trust.
The Prince’s Trust gives practical and financial support to those aged 14-30 who are struggling at school, have been in care, are long-term unemployed or have been in trouble with the law. More than three in four young people.
The Trust helped last year moved into work, education or training.
A.G.Barr chief executive Roger White, said: “At Barr’s we have always tried to make a positive difference in the communities in which our operations are based, particularly in Scotland, by supporting many local good causes, fundraising activities and charity organisations over the years. We fully intend to continue this important support."
White continued, “Our partnership with The Prince’s Trust is about us helping and supporting some of our less fortunate young people who may be struggling in life. As a national youth charity, The Trust will enable us to do this in a more coordinated way so that we can fully engage and encourage all of our staff across the UK to get involved in the partnership. We are looking forward to developing a long term relationship with the Trust and supporting the various projects that we will be involved with”.