Endsleigh hires Inbox as its new digital supplier
Insurance and financial products intermediary Endsleigh, has tasked Swindon-based Inbox to handle its digital marketing.
Stuart Wartalski, head of corporate communications at Endsleigh, said: “The online channel is now the primary pipeline for our business, so it’s vital that we move the brand forward to fit with, and engage with, our target audience in the digital space. Also, email communications have become a key method of contact with our markets.”
After initially developing a new identity to be applied both on and offline and refreshing Endsleigh’s website, Inbox will create e-CRM campaigns aimed at using the digital channel to nurture a deeper, more effective customer relationship with the firm’s target audience.
Endsleigh’s relationship with search company Tamar remains unaffected.