Your brand’s ads should enlighten, engage and supercharge your metrics. Once that changes, it’s time to take a look at how to combat ad fatigue to keep viewers coming back for more.
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With consumer and regulator sentiment hardening and major industry shifts due, we look at how chief data and product officers are becoming increasingly vital to agency-client relationships as part of our data deep dive, The New Data &...
Stagwell saw organic growth slip in its first-quarter financial results, released today. CEO Mark Penn says the group was exposed to a slowdown among tech clients.
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Social media for businesses can be complicated and stressful. Read on to learn five awesome hacks to keep your followers engaged and hanging around.
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Today, illustrations are mostly created through digital means and can be static or animated. These unique visuals can simplify complex text, guide readers through a page, pull their eye to important content, and convey a brand’s personality....
Advertising is made to be seen, but it’s not guaranteed to be received well by audiences, or by clients earlier in the creative process. So, when agencies meet resistance, how should they respond?
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Audio branding can be a unique, memorable identifier for your brand. Learn why it’s important and how you can create your own audio identity to increase brand recall.
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Unlock the potential of your brand in 2023 with the essential Instagram strategy guide. Learn how to create a winning online presence and maximize your reach on the world's most popular social media platform.
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Publicis Worldwide’s top creative Bruno Bertelli speaks exclusively on the expansion and evolution of creative agency Le Pub and how AI could shape the future of copywriting.
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Adtech was singled out at the IAB Europe’s Retail Media Landscape conference as the empowering factor that will ultimately grow this space. Here’s what the experts said.
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Expert analysts say investment in Publicis and Omnicom data and transformation businesses have made big agency groups more resilient in the face of recession.
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