Media Ad Spend Brand Safety

South China Morning Post’s ad chief on how spend is returning to Hong Kong

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By Shawn Lim | Reporter, Asia Pacific

May 9, 2022 | 1 min read

The Drum talks to The South China Morning Post’s David Wightman, who has been busy settling in as the publisher’s first-ever global head of advertising, to find out about the challenges it is facing post-pandemic.

Media Ad Spend Brand Safety

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