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Will APAC agencies follow suit and ask influencers to stop altering images?

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By Charlotte McEleny | Asia Editor

April 12, 2022 | 1 min read

The news last week that Ogilvy UK is to stop working with influencers who edit their faces or bodies in brand campaigns has sparked much debate in Europe. In the Asia Pacific region, where filters and editing apps have become deeply entrenched in some communities, The Drum asks industry leaders whether they predict this part of the world will follow suit.

Modern Marketing Influencer Marketing Instagram

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