Following news that TV ratings titan Nieslen has come to a takeover agreement with a group of private equity players, media measurement experts explain why the moment for challenger brands is now.
Industry experts: Nielsen’s $16bn buyout is a signal for others to attack

TRENDING TODAY
This article is about:
Like what you see? We can email it to you
Choose from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creative.