Digital Transformation Adtech Future of TV

Industry experts: Nielsen’s $16bn buyout is a signal for others to attack

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By Kendra Clark | Senior Reporter

March 29, 2022 | 1 min read

Following news that TV ratings titan Nieslen has come to a takeover agreement with a group of private equity players, media measurement experts explain why the moment for challenger brands is now.

Digital Transformation Adtech Future of TV

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