2021's most creative countries in advertising ranked

The World Creative Rankings, in partnership with Twitch, is the definitive guide to advertising’s most creative brands, agencies and people. After revealing the agencies and creatives that topped the board, The Drum has combed through the data to see which countries have the most successful advertising scene.Advertising and marketing is a global business, but that doesn’t mean the local gets ignored entirely. By looking through our World Creative Rankings data, which charts the success of agencies, creatives and advertisers across the globe, we can see which countries and territories hosted the most award-winners and gain an insight into the health of the creative scenes there.Though the United States leads the pack once again, this year’s results see Canada and Australia climbing the rankings, after Japan and Germany’s strong run in 2021.The rankings are compiled by analyzing the combined results of 21 of the industry’s biggest global awards shows. This year, that meant our researchers pored over some 2,472 campaigns from 1,657 clients working with 1,220 agencies around the world. You can the full methodology in our World Creative Rankings launch article.The most creative countries in advertisingRank Country 1 United States 2 United Kingdom 3 Canada 4 Germany 5 Australia 6 France 7 United Arab Emirates 8 Brazil 9 Italy 10 Sweden 11 Japan 12 India 13 Spain 14 South Africa 15 New Zealand 16 Thailand 17 China 18 Denmark 19 Russia 20 Colombia 21 Singapore 22 Mexico 23 Netherlands 24 Argentina 25 Taiwan 26 Ireland 27 Pakistan 28 Belgium 29 South Korea 30 Turkey 31 Switzerland 32 Hong Kong 32 Peru 34 Malaysia 35 Norway 36 Finland 37 Philippines 38 Indonesia 39 Saudi Arabia 39 Romania 41 Poland 42 Czech Republic 43 Hungary 44 Lebanon 45 Egypt 46 Ukraine 47 Israel 48 Uruguay 49 Lithuania 50 Slovakia 50 Croatia 52 Chile 53 Portugal 54 Greece 55 Morocco 56 Ecuador 57 Bangladesh 58 Jordan 59 Macao 60 Austria 61 Bulgaria 61 Guatemala 63 Viet Nam 63 Serbia 63 Cyprus 66 Ethiopia 66 Latvia 68 Belarus 68 Tunisia 70 Dominican Republic 71 Slovenia 72 Nigeria 72 Venezuela 72 Sri Lanka Discover the best creatives, campaigns and agencies of the last year in the World Creative Rankings.

2021's most creative countries in advertising ranked

By Sam Bradley | Senior Reporter

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