World Creative Rankings: the 200 most-awarded ad campaigns of the last 12 months

The World Creative Rankings, in partnership with Twitch, is the definitive guide to advertising's most creative brands, agencies and people. In the first in a two-week series of dives into this year's data, here we reveal the 200 most awarded ad campaigns of 2021.The top 200 campaigns of the year list is compiled by analyzing the combined results of 21 of the industry's biggest global awards shows. This year that meant our researchers pored over some 2,472 campaigns from 1,657 clients working with 1,220 agencies around the world. You can the full methodology in our World Creative Rankings launch article.Over the next two weeks, our countdowns will continue as we also reveal which brands, agencies and people performed best across 2021's awards shows. Members of The Drum Plus will have complete instant access to all of our lists from the moment they go live.Look out for more on the top campaigns, including interviews with the creative minds behind the work, on thedrum.com in the coming weeks.The top 200 most awarded ad campaigns of the last 12 months Rank Campaign Agency Brand 1 Donation Dollar Saatchi & Saatchi Melbourne Royal Australian Mint 2 Moldy Whopper David Miami/Ingo Stockholm/Publicis Bucharest Burger King 3 Eurythenes Plasticus BBDO Berlin WWF 4 True Name McCann New York Mastercard 5 The Uncensored Library DDB Germany Berlin Reporters Without Borders 6 #Wombstories AMV BBDO Essity 7 Stevenage Challenge David Madrid Burger King 8 Courage Is Beautiful Ogilvy Toronto/Ogilvy London Unilever 9= Francesca Publicis Italy Diesel 9= Boards of Change FCB Chicago The City of Chicago 11 The Bread Exam McCann Paris Spinneys and the Lebanese Breast Cancer Foundation 12 TheDoomsday Vault The Community Miami Oreo 13 Festive Riff Raff Films Burberry 14 Michelob Ultra Courtside FCB New York Michelob 15 Enjoy Before Returning Publicis Italy Diesel 16= Sick Beats Area 23 Woojer 16= The Unfinished Votes McCann Healthcare New York Change the Ref 18 You Love Me Translation New York Beats by Dr Dre 19 Stay Home Miles Exchange Wunderman Thompson Thailand Thai Airways 20 #StillSpeakingUp Publicis Mexico City Propuesta Civica Rank Campaign Agency Brand 21 Life Needs Truth Droga5 New York The New York Times 22 Project Understood FCB Toronto Canadian Down Syndrome Society (CDSS) 23 Naming the invisible by Digital Birth Registration Ogilvy Pakistan Telenor 24 Contract for Change FCB Chicago/FCB New York ABInBev 25 Meltdown Flags Serviceplan Munich METER Group 26= Back to School Essentials BBDO New York Sandy Hook Promise 26= The Birth of Gaming Tourism McCann London Microsoft 28 Shutter Ads Publicis Italy Heineken 29= Crocodile Inside BETC Paris Lacoste 29= The Future Official Sponsors of the NWSL VaynerMedia New York ABInBev 31 The Hiring Chain Small NY Coordown 32 Tuna Scope Dentsu Tokyo Sojitz Corporation 33 Salla 2032 Africa Sao Paulo House of Lapland 34 Publicly Traded FCB/SIX LifeStyles 35 The New National Anthem Edition Impact BBDO Dubai An-Nahar 36= #Wombpainstories AMV BBDO Essity 36= The Punishing Signal FCB Interface Mumbai Mumbai Police India 38 Raising Profiles FCB Inferno The Big Issue 39= Nobody Is Normal The Gate London Childline 39= You Can't Stop Us Wieden+Kennedy Portland Nike Rank Campaign Agency Brand 41= Superb Owl R/GA Los Angeles Reddit 41= Alone With Me Spotify Spotify 43 Please Arrest Me Ogilvy Singapore RIT Foundation 44 We will become better Voskhod Creative LGBT Network Russia 45= Let Her Run Africa Sao Paulo SporTV 45= Upstream Saatchi & Saatchi Los Angeles Toyota 45= Black Plaque Project Havas London UK Nubian Jak Community Trust 48 The 8-Bit Journo Dentsu Webchutney India Vice Media 49= The Gift Dentsu Tokyo Ezaki Glico (Pocky) 49= Buy with your time Memac Ogilvy Dubai Ikea 51= Play NZ TBWA Sydney Tourism New Zealand 51= A New Jingle For A New Era Edelman New York Unilever 53 Degree Inclusive Wunderman Thompson Buenos Aires Unilever 54 Village Electrique Publicis Conseil Paris Renault 55 Swipe Night 72andSunny Los Angeles Tinder 56 The Met Unframed 140 Agency US Verizon 57= Up The Vote R/GA San Francisco Reddit 57= Whatever It Takes AMV BBDO Macmillan Cancer Support 59 VAR Discount Nord DDB Elkjop 60 The Isolated Cinema Stendahls Goteborg International Film Festival Rank Campaign Agency Brand 61 Saylists Rothco|Accenture Interactive Warner Music 62= The Look Saturday Morning LA Procter & Gamble (P&G) 62= Shop Unfriend Wolf BKK Central Department Store 64 The Eventful Life Of Rosemarie CRK Curaviva 65= Shot on iPhone-Vertical Cinema TBWA\Media Arts Lab LA Apple 65= Chicken Wars GSD&M Austin Popeyes Louisiana Kitchen 65= Drowned Requiem FischerAppelt Germany United4Rescue 68= Super Wendy's World VMLY&R Kansas City Wendy's 68= Now, Words Aren't Just Heard, But Felt. Cheil India Samsung 68= Two Monsters in my Story Publicis Conseil Paris Face a l'Inceste 68= ABC's Of Survival The Bloc NBCDI 68= #EndViolence BBDO Berlin Unicef 73= The Call The Bloc EmpowHer NY 73= Tallk Cheil Spain Madrid Samsung 75= Mother Blanket Ogilvy Colombia Asociacion Vivir 75= Tienda Cerca Draftline Tienda cerca 75= Confusing Times David Madrid Burger King 78= Uni-form Ogilvy Taiwan Vogue Fashion 78= Heinz Ketchup Puzzle Rethink Kraft Heinz 80= Purple hive Project Thinkerbell Bega Foods Rank Campaign Agency Brand 80= Printed by Parkinson's Innocean Worldwide Berlin Charite University Hospital 80= Your Plastic Diet Grey Malaysia WWF 83= Playlist Timer Publicis Italy Barilla 83= Pedestal Project BBDO New York Color of Change 83= SickKids Airbnb No Fixed Address Toronto SickKids Foundation 86= Anticorruption Hackathon by Znamkamarada WMC Grey Prague Znamkamarada 86= The Prescription Paper Pill Bottle Saatchi & Saatchi Wellness Tikkun Olam Makers 86= We Deliver Leo Burnett London McDonald's 86= The Parents Forsman & Bodenfors Gothenburg Volvo 90 Minimalism Serviceplan Munich Mini 91= That Look From Popeyes Gut Agency Popeyes Louisiana Kitchen 91= H&M Looop AKQA Sweden H&M 93= UndercoverAvatar Havas Sports & Entertainment France Enfant Bleu 93= McDo Nord DDB McDonald's 93= Secret Menu Ogilvy Sydney KFC 96= Bonds out now Leo Burnett Melbourne Bonds 96= Double Moon Mullenlowe Dubai The UAE Government Media Office 96= Sperm Positive DDB Group New Zealand New Zealand AIDS Foundation 96= Your Way, Way Better Jones Knowles Ritchie New York Burger King 100= Hell-P Kolle Rebbe Hamburg Warner Music (101-120) Rank Campaign Agency Brand 100= Skindeep The Bloc EmpowHer NY 100= The Match of Ages We Believers New York ABInBev 100= Tipping Point DDB Paris Ubisoft 100= Unbreakable Area 23 Insmed 100= Migrants on Amazon BETC Paris Auberge des Migrants 100= The CO2 Inhaler McCann Health New York AstraZeneca 100= Run. For. Life. (Zimbabwe/Vietnam) Arnold Worldwide Boston Brazilian Red Cross 108= Microcodes Che Proximity Melbourne Samsung 108= Instant Doctor The Bloc Tribute 108= Laundry Night Saatchi & Saatchi NY Procter & Gamble (P&G) 111= Waterlight Wunderman Thompson Bogota Edina Energy 111= Pooja Didi Taproot Dentsu Meta 111= The Tampon Book Scholz & Friends Berlin The Female Company 114= The Last Older Person To Die In Loneliness LLYC BBK Foundation 114= The Most Valuable News Africa Sao Paulo Folha De Sao Paulo 114= Play Connected Adam&Eve/DDB Adidas 117 Water Index Havas Istanbul Turkey Reckitt Benckiser 118= Victoria 1.8 Ogilvy Mexico City ABInBev 118= Now That You Mention Us VMLY&R Kansas City Wendy's 118= Parkscapes BBDO Canada Regent Park School of Music Rank Campaign Agency Brand 118= Radio Recliner Luckie Atlanta Bridge Senior Living 118= Fantastic Voyage 72andSunny Los Angeles Adobe 123= The 2030 Calculator Farm Stockholm Doconomy 123= Cold Tracker Promise Johannesburg ABInBev 125= Unscripted Wunderman Thompson London BT 125= The Illegal Blood Bank Elvis LadBible Group 125= Good Morning World Special Group Auckland Tourism New Zealand 125= Day 28/32/33/35 David Miami/Ingo Stockholm/Publicis Bucharest Burger King 129= Sloways Che Proximity Melbourne NRMA Insurance 129= Shift+K+F+C TBWA\Raad Dubai KFC 129= Invisible Petitions TBWA\Istanbul We Will Stop Femicide 129= Michelin Impossible Ogilvy Sydney KFC 133= Hershe 2021 BETC Sao Paulo Hershey's 133= Code of Conscience AKQA Sao Paulo Raoni Institute 133= Just a Wall Rosapark Paris Innocence en Danger 133= #LaborDayOn Droga5 New York Red Wing Shoes 133= Liquid Billboard Havas Middle East Adidas 133= SickKids VS: This Is Why Cossette SickKids Foundation 133= Let’s Talk The Joy of Later Life Sex Ogilvy London Relate 140= I Am VMLY&R Brazil Starbucks Rank Campaign Agency Brand 140= A Future Without Change VMLY&R Melbourne Monash University 140= Lolli: The Exhibit Nobody Wants to Talk About No Fixed Address Toronto Canadian Centre for Child Protection 140= Through your eyes Wunderman Thompson Buenos Aires Sony Music 140= The Most CO2-Friendly Route Hasan & Partners Helsinki Neste Oyj 140= Out and Proud Classified FCBUlka Mumbai The Times of India News Paper 146= Blood Unity FP7 McCann Dubai Donner Sang Compter 146= Take Care DocMorris Inhouse DocMorris Apotheke 146= Smile always find a way VMLY&R Paris Colgate 146= A Dad's Job FP7 McCann Dubai Home Centre 146= Cites Herezie Paris Amazon Prime Video 151 Flavor of Home Hakuhodo Jakarta Indonesia Sushi Sei 152= Starr Park Wieden+Kennedy New York Brawl Stars 152= Stray Sheep Code Six Tokyo Sony Music 152= Blame No more TBWA\Hunt Lascaris Johannesburg Hype Magazine & Tears Foundation 152= The Small Escape Jung Von Matt Hamburg BMW 152= Signal for Help Juniper Park \ TBWA Canadian Women's Foundation 152= #Stopthebeautytest Ogilvy Mumbai Unilever (Dove) 152= Bee_Influencer Publicis Conseil Paris Fondation De France 152= Terms Against Bullying White Rabbit Budapest Hungary Terms Against Bullying 160= The HY Project The Electric Factory Toyota Rank Campaign Agency Brand 160= BK Cows Menu Music Video We Believers New York Burger King 160= Pour Perfectly Rethink Kraft Heinz 160= The Artist Ogilvy Mumbai ITC Savlon 160= Unboxing FCB&FiRe Madrid Netflix 160= Coca-Cola - Open Like Never Before 72andSunny Amsterdam Coca-Cola 160= For Your Consideration Saatchi & Saatchi NY Women in Film 167= The Lost Class Leo Burnett Chicago Change the Ref 167= Roadsisde Market McCann Bucharest Mastercard 167= Braun x Formosa Chang Uni-Surf Digital Marketing Taipei Braun 167= Chief & NWHM Glass Ceiling Breaker BBH New York Chief 167= Maurice & The Black Bear School Droga5 New York Diageo 167= Creativity is Essential AMV BBDO Bombay Sapphire Gin 167= Uber Heetch Marcel Paris Heetch 174= Tough Turban Zulu Alpha Kilo Harley-Davidson 174= Pizza Hut x Ikea Sava Ogilvy Hong Kong Pizza Hut 174= Happy birthday, Twitter No Fixed Address Toronto Canadian Centre for Child Protection 174= A Hard Pill To Swallow Akestam Holst Apotek Hjartat 178= Protectset Mullenlowe Dubai Mobily 178= The Inevitable News Area 23 Columbia Journalism Review 178= Addresspollution.org AMV BBDO Central Office for Public Interest Rank Campaign Agency Brand 178= The Clean Jersey Swap Saatchi & Saatchi NY Procter & Gamble (P&G) 178= If You're Outdoors, You Need To Protect Yourself McCann Lima League Against Cancer 178= The Beer Cap Project MullenLowe SSP3 Bogota ABInBev 178= The Man Who Couldn't Handle His Handle Wunderman Thompson Riyadh Saudi Telecom Company 178= San Francisco Symphony Collins New York San Francisco Symphony 178= #Stealourstaff TBWA\London Beco 178= Meddle in the New Zealand Election Special Group Auckland Every Kiwi Vote Counts 178= AirPods - Bounce TBWA\Media Arts Lab LA Apple 178= Messi 644 Deutsch New York ABInBev 190= Dante's Heartbeats Abby Priest Stockholm Hjartebarnsfonden (The Swedish Heartchild Foundation) 190= Volvo - Lifesaver Ogilvy Amsterdam Volvo 190= Lost Roads Commonwealth//McCann Bogota Chevrolet 190= Second Life Geometry Ogilvy Japan IBM 190= Warning Spots Ogilvy Melbourne AAMI Melbourne 190= A Career Limiting Campaign Saatchi & Saatchi Auckland NZ Global Women 190= Boring Heroes McCann New York Reckitt Benckiser 197= The World's Tallest Donation Box Mullenlowe Dubai The Mohammed Bin Rashid Al Maktoum Global Initiatives 197= Daddy! Daddy! Look at me! Boys + Girls Swim Ireland 197= The Long Goodbye Somesuch London Riz Ahmed 197= #FreeCuthbert McCann Manchester Aldi MethodologyThe Drum’s World Creative Rankings measure on the performance of campaigns, agencies and individuals in industry awards shows around the world as a proxy for critical reception.Though our sample is based on a snapshot of the last twelve months, some of the campaigns included will have already ran prior to those twelve months – and because some awards schemes postponed ceremonies and announcements by several months during the pandemic, some of the winning work included in our sample ran in 2020 or 2019, but won recognition in 2021 – which is why campaigns such as ‘Wombstories’ and ‘Moldy Whopper’ charted high in both this year’s and last year’s rankings.

World Creative Rankings: the 200 most-awarded ad campaigns of the last 12 months

By Sam Bradley | Senior Reporter

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