More than its product, logo and typeface: inside Four Star's refreshed branding


By Shawn Lim | Reporter, Asia Pacific

November 25, 2021 | 1 min read

Today’s audiences want to see action, not ads or messages delivered from on high. They want to engage and belong within a community, experiences that brands can support in meaningful ways. The Drum finds out how brands like Four Star are trying to sustain a strong brand amid a fragmented digital landscape.


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