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More than its product, logo and typeface: inside Four Star's refreshed branding

Then the Covid-19 pandemic hit and Four Star saw an opportunity to rebrand its business

Today’s audiences want to see action, not ads or messages delivered from on high. They want to engage and belong within a community, experiences that brands can support in meaningful ways. The Drum finds out how brands like Four Star are trying to sustain a strong brand amid a fragmented digital landscape.

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