Subscribers can download a PDF copy of the latest issue of The Drum and accompanying Mobile supplement here.

This issue of The Drum outlines the marketing strategy behind a new charity event – Wig Wednesday – as Bil Bungay of Beattie McGuinness Bungay explains why the marketing services industries should get behind it and don a wig in aid of children with cancer.Cover story: Wig WednesdayThe Drum gets behind Wig Wednesday, calling on the industry to don a wig for the day in support of children’s cancer charities.Chip Shop AwardsAs the nominations for this year's Chips are revealed, we take a look at a few of the shortlisted entries.Gangnam Style v Harlem ShakeBattle of the memes: a look at how and why content goes viral, and what the marketing industries can learn from viral.Desert Island ClipsNicola Mendelsohn, executive chairman, Karmarama, and soon to be VP EMEA for Facebook, shares her desert island clips choices with Jason Stone.Also in this issue:

• The Drum's round-up of some of the most interesting creative work, as voted by our readers
• A preview of some of the forthcoming creative degree shows from around the UK
• An interview with Jonathan Trimble of 18 Feet & Rising, who shares his thoughts on leadership

Mobile supplementThe latest in a series of mobile supplements is published alongside this issue of The Drum.Sponsored by Millennial Media, the supplement highlights how mobile is driving marketing strategies at pace in many ways – from tying together online and offline customer journeys to presenting a wealth of opportunity with technologies such as augmented reality.Low-res versions of the 10 May issue of The Drum and accompanying mobile supplement are available for download below.