Creative Transformation Festival now Live

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Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Cannes Lions x RTL AdConnect: Mattel, Dunkin’ and Coca-Cola talk brand responsibility and more on the final day

Cannes Lions, Day 4: Thursday was a day of responsibility and engagement.

The first discussion was between Allison Stern of Tubular Labs and Damon Berger of Mattel, and reflected on how Barbie can stay relevant to new generations and the role of social video in reaching children through actionable insights and viewing trends.

It was also an opportunity for major brands like Coca-Cola and Dunkin' to share their vision around 360° media partnerships, story branding and storytelling.

To conclude this last day on the RTL AdConnect beach, the ACT Responsible association presented its "tributes", celebrating the best advertising initiatives of 2019 around four main themes: the environment, solidarity, human rights and education.