Modern Marketing Events

Youth marketing – how they want, what they want, when they want



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April 4, 2019 | 3 min read

Voxburner has partnered with The Drum to be a part of the ninth London edition of Youth Marketing Strategy (YMS), the world’s leading youth marketing festival. The event offers two days of keynotes, panels, masterclasses and networking focused on the valuable and the exciting 16-24 demographic.

The YMS19 London is your chance to hear from the youth marketing industry leaders on stage, and the event also marks the launch of Voxburner’s biggest annual research piece - the Youth Trends Report.

The trends report will be presented as a 40-page guide to the emerging trends that are impacting the lives of young people today, featuring the results of Voxburner’s survey of 1,500 UK 16-24s, plus the insights of a selection of experts and youth contributors from the Voxburner community.


Voxburner YMS LDN

Here are some of of the questions that this year’s report will answer...

  1. Are Generation Z really more sensible than previous generations?
  2. Are they more excited or nervous about the future of technology?
  3. Is the globalisation of culture making young people more tolerant?
  4. Are visual and voice search major trends or just passing fads?
  5. Are young people actually turning vegan en masse?
  6. Have scandals made them more concerned about online data privacy?
  7. What measures are they taking to tackle tech addiction?
  8. How would they spend an ideal evening with friends?
  9. How can marketers inspire young people to become brand advocates?
  10. What are the top 10 brands 16-24s are most passionate about in 2019?

Every attendee will receive a complimentary copy of the Youth Trends Report on arrival at the YMS. This year will also see over 150 speakers taking to the YMS stage including eBay, Facebook, Instagram, River Island, Pizza Hut, Levi’s, gal-dem, and Chelsea FC.

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Join us at YMS19 LDN with a 20% discount code exclusive to members of The Drum, using the code DRUM20 at checkout. Tickets are available here.

Modern Marketing Events

Content by The Drum Network member:

Voxburner reports on the new generation. We organise the Youth Marketing Strategy summit, the Youth 100 and publish monthly research for marketing professionals.

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