A City Connected - How Amsterdam succeeds as an international base

A city connected

A top destination for commerce, knowledge and innovation, Amsterdam is an ideal region in which to live, work, study and enjoy a high quality of life.

Amsterdam is a city well connected to the rest of Europe and the world – not only by an extensive transport network and the world’s largest internet hub, but also by its collaborative approach to doing business. Amsterdam’s spirit of commerce, excellent quality of life and competitive fiscal climate make it a magnet for talent, startups and international headquarters for companies from across the globe. More than 2,900 international companies have found their way into the Amsterdam area.

The spirit of commerce is in the DNA of the city and Amsterdam has a long history when it comes to doing business with countries all over the world. Nowadays, we see that the Amsterdam area is attractive to businesses from all over the world for several reasons: a good price/quality balance, excellent connections to the rest of the world, a diverse business ecosystem and good quality of life.

The city has a long and illustrious history as a hotspot for innovations of all types; creatives of all kind find it easy to meet open-minded, creative partners there, so it’s no wonder that industries such as advertising, TV, music, app development and gaming are thriving. Amsterdam is home to some of the world’s leading advertising companies, including Anomaly, 72andSunny, AKQA, Wieden+Kennedy, Sid Lee, Amsterdam Worldwide and DDB & Tribal.

With one of the fastest average internet connection speeds in Europe and as home to renowned institutions like the Amsterdam Internet Exchange (AMS-IX) – the largest data transport hub in the world – the Netherlands is truly ahead of the game when it comes to digital communications.

This is especially true in Amsterdam, which plays host to internationally oriented companies such as Eyeworks, Guerilla Games, Vice, Appsterdam, ID&T and Viacom International, who all showcase the city’s digital skills.

The impact of the advertising industry on the city can be seen by the influx of creative talent from many different countries. This enables quirkier creative work and fuels Amsterdam’s reputation as an international city and creative hub. Amsterdam is currently home to 180 nationalities.

Startup hotspot

Amsterdam’s creative culture is one of the reasons that startups do well here. It is one of the factors that makes the city a breeding ground for creation and innovation. We often see that an idea comes from a creative and that it is the savvy developer that turns that idea into tech reality.

The city has always been a natural testbed for innovations, and has recently been awarded the title Capital of Innovation by the European Commission. Fresh and disruptive ideas are encouraged, nurtured and then scaled into real international businesses. With its rich history, pioneering spirit of commerce, healthy work/life balance and cultural diversity, it’s no wonder that the city is a hotspot for entrepreneurs from across the globe.

Invest in Amsterdam?

Amsterdam inbusiness assists foreign companies with establishing and expanding their operations in Amsterdam and beyond. We can help you create a convincing business case for setting up offices in the Amsterdam Metropolitan Area – and it’s all free, strictly confidential and without a hidden agenda.

Jane van Kampen, Senior manager creative & fashion cluster, amsterdam inbusiness.

Tel:+31 (0)6 5209 8667

Email: j.van.kampen@amstelveen.nl

Web: amsterdaminbusiness.com

Twitter: @iamsterdam

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.