We catch up with Abhinav Kumar, global chief marketing officer of Tata Group-owned TCS, to learn about the B2B brand’s ambitious plans with marathon sponsorships, talk AI readiness and more.
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Ahead of Possible Miami 2024, The Drum is producing a special five-part series spotlighting key marketers – and how their roles are evolving. In this installation, Colette Stallbaumer, general manager of Microsoft 365 and Future of Work...
The crypto exchange’s outlandish effort to incentivize women with a new perfume is being met with widespread mockery and indignation on social media.
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What are the opportunities and challenges that marketers face in an era fraught with divisive headlines and high-stakes elections? The Drum’s Kendra Barnett, The Independent’s Blair Tapper and other experts convene to explain how...
The audio brand ventures into the metaverse, inviting the next generation of audio enthusiasts to explore a dynamic digital space where sound, creativity and self-expression converge.
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Shrewd marketers are increasingly taking advantage of the hype and engagement that envelops the Super Bowl – without shelling out millions for a gametime spot.
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![McCann Worldgroup announced a new partnership with AI content studio [Ai]magination on Monday. / Adobe Stock](https://img02.thedrum.com/images/original/thedrum-prod/s3/styles/creative_review_teaser_new/s3/untitled_design_-_2024-04-10t121823.904.png)
