Zalando: Here To Stay by Anomaly

Zalando has launched its latest campaign ‘Here to Stay’, celebrating those who stay true to their beliefs and take a stand for lasting progress.

The campaign aims to foster a dialogue on core values such as diversity & inclusion and women’s empowerment, which inspire and encourage people around the world to broaden their views on topics such as gender fluidity and body positivity.

Shot by Berlin-based fashion photographer Dan Beleiu, the campaign features a series of still images with real-life pairings representing open dialogue on a different shared value relevant to the protagonists featured. Each image is overlaid with a bold statement signalling lasting progress on the highlighted value is ‘Here to Stay’; including ‘Sustainability. Here to Stay’, ‘Acceptance. Here to Stay’ and ‘Better Together. Here to Stay’. The campaign goes in line with Zalando’s ambition to contribute to a more inclusive future for everyone.