Virgin Media: Animated, Living identity for Self-Repairing WiFi by zag

Virgin Media have partnered with growth consultancy Zag to bring their new Intelligent WiFi product to life through an animated, ‘living' identity and series of consumer marketing films.

In a competitive market saturated with messaging about the best connectivity and speed, Zag’s challenge was to get consumers to look at WiFi with fresh eyes and reappraise what it can do for them through Virgin Media’s latest product offer. The identity additionally appears in the palm of Usain Bolt’s hand as part of BBH’s ‘Switch to Super’ advertising spot.

The new WiFi service automatically fixes itself, detects blackspots, optimises itself to use less congested channels, and gives greater control and transparency over your WiFi connection through the Connect app. While competitors often rely on campaigns alone to launch new services, Zag decided to create a whole new identity for the product to achieve greater standout in the market and to better tell the story of these unique features and consumer benefits.