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Rolling Stone: Soundproof Posters by Y&R

Agency: Y&R
Date: May 2019
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Rolling Stone Brazil and Y&R Brazil (part of VMLY&R Group) have teamed up to create a series of ‘Soundproof Posters’ that serve a dual purpose – soundproofing practice spaces and looking really cool.

Rolling Stone realized that two things happen when teenagers decide to learn the guitar: they will annoy neighbors, parents and siblings, and they will hang band posters on the wall. Combining the two seemed a logical solution.

Teaming with Y&R Brazil, the two created a inspired series of four posters that have soundproof qualities. The posters are entirely made of acoustic foam, coated with fireproof resin and fiberglass. They were crafted by Focus Cinematography, using a new production technique developed specifically for the project.

The posters feature four top guitar legends of past and present – Jimi Hendrix, Keith Richards, Zakk Wylde and Brazilian guitarist Kiko Loureiro.


Client: Rolling Stone Brazil

Creative Vice President: Rafael Pitanguy

Creative Director : Rafael Pitanguy, Rafael Gil, Rodrigo Almeida, Beto Rogoski, Celso Alfieri, Laura Esteves, Kleyton Mourão

Art Director: Denon Oliveira, Alexandre Fernandes, Gustavo Bittencourt, Andre Oberg

Copywriter: Frederico Teixeira, Maria Clara Cardão, Rogério Martins

Client Services: Heloisa Guimaraes

Producer: Thais Gordon, Deborah Garcia

Agency Production Team: Nicole Godoy, Camila Naito, Anderson Rocha Jay Leonel.

Photographer: Hilton Ribeiro

Art Buyer: Monica Beretta , Mariana Resende

Planner: Paulo Vita

Media: Glaucia Montanha

Illustrator: Denon Oliveira, Rafael Gil

3D: Rodolfo Martins, Daniel Gerolde Gava, Gabriel Bueno

Producer: Y&R

Edition: Israel Quirino

Post Production: Y&R Team

Animation: Zeca Riscala, Fernando Yagyu

Film Production Company: Walk In Director: Stefano Capuzzi Lapietra Executive Director: Stefano Capuzzi Lapietra Color: Clan VFX

Sound Studio: Antfood

Client Services: Renato Castro e Christiane Rachel

Music supervisor: Lou Schmidt, Fernando Rojo, Vinicius Nunes

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