Rolling Stone Brazil and Y&R Brazil (part of VMLY&R Group) have teamed up to create a series of ‘Soundproof Posters’ that serve a dual purpose – soundproofing practice spaces and looking really cool.
Rolling Stone realized that two things happen when teenagers decide to learn the guitar: they will annoy neighbors, parents and siblings, and they will hang band posters on the wall. Combining the two seemed a logical solution.
Teaming with Y&R Brazil, the two created a inspired series of four posters that have soundproof qualities. The posters are entirely made of acoustic foam, coated with fireproof resin and fiberglass. They were crafted by Focus Cinematography, using a new production technique developed specifically for the project.
The posters feature four top guitar legends of past and present – Jimi Hendrix, Keith Richards, Zakk Wylde and Brazilian guitarist Kiko Loureiro.
Client: Rolling Stone Brazil
Creative Vice President: Rafael Pitanguy
Creative Director : Rafael Pitanguy, Rafael Gil, Rodrigo Almeida, Beto Rogoski, Celso Alfieri, Laura Esteves, Kleyton Mourão
Art Director: Denon Oliveira, Alexandre Fernandes, Gustavo Bittencourt, Andre Oberg
Copywriter: Frederico Teixeira, Maria Clara Cardão, Rogério Martins
Client Services: Heloisa Guimaraes
Producer: Thais Gordon, Deborah Garcia
Agency Production Team: Nicole Godoy, Camila Naito, Anderson Rocha Jay Leonel.
Photographer: Hilton Ribeiro
Art Buyer: Monica Beretta , Mariana Resende
Planner: Paulo Vita
Media: Glaucia Montanha
Illustrator: Denon Oliveira, Rafael Gil
3D: Rodolfo Martins, Daniel Gerolde Gava, Gabriel Bueno
Edition: Israel Quirino
Post Production: Y&R Team
Animation: Zeca Riscala, Fernando Yagyu
Film Production Company: Walk In Director: Stefano Capuzzi Lapietra Executive Director: Stefano Capuzzi Lapietra Color: Clan VFX
Sound Studio: Antfood
Client Services: Renato Castro e Christiane Rachel
Music supervisor: Lou Schmidt, Fernando Rojo, Vinicius Nunes