Kraft Heinz: Geoff by Y&R Group

Agency: Y&R Group
Date: Sep 2017
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It was unlikely that an advert promoting beans would ever get viewers to well up in tears, by this latest effort from Y&R New Zealand arguably achieves that for Kraft Heinz Australia.

The video tells the story of bean-loving Geoff who works his way up to innovation officer in the company where he finds new ways for families to enjoy its products, along the way he stumbles across a wife and a duo of kids.

The work, created to publicise numerous new can sizes in the region will run on TV, digital and run in the retail space.

Credits

Client: KraftHeinz Australia

Chief Marketing Officer AMEA: Rodrigo Wickbold

Chief Marketing Officer: Shalabh Atray

Category Marketing Manager - Quick Serve Meals: Arjun Tomar

Marketing Director: Mughees Abid

Brand Manager: Olivia Plymin

Agency: Y&R New Zealand

CCO and CEO: Josh Moore

Managing Director / Head of Planning: Jono Key

ECD: Tom Paine

Copywriter / Art Director: Ellen Fromm

Senior Account Director: Katie Loverich

Senior Account Manager: Heike Middleton

Head of Design: James Wendelborn

Head of TV / Producer: Sacha Moore, Liz Rosby

Production Company: Assembly Ltd.

Director: Damon Duncan

Technical Director: Rhys Dippie

Executive Producer: Amanda Chambers

Lead Designer / Character Design: Josh Fourt-Wells

3D Artists: Geoff Kirk Smith, Katie Naeher, Craig Speakman, Craig Baxter, Alex McLeod, Damon Duncan, Rhys Dippie, Josh Fourt-Wells, Marcos Godoy, Anastasia Fileva, Andrii Kryvuila, Gustavo Soares, Alex Scollay, Patrick Blades

Environmental Design: Scotty Wilson

Compositing: Rhys Dippie

Grade: Pete Ritchie

Sound: Franklin Road

Music Composed By: Mahuia Bridgeman Cooper

Sound Design: Shane Tapari

Executive Music & Sound Producer; Jonathan Mihaljevich

Media Agency: Spark Foundry

Investor: Keily Brown

Digital Director: Taylor Svarc

Account Manager: Marissa Taylor

Account Coordinator: Chelsea Caddey

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