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United Nations Development Programme: The Birds & The Bees by Wunderman Thompson

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The United Nations Development Programme (UNDP) and Wunderman Thompson Australia have launched a new children’s book ‘The Birds & The Bees’ which aims to remind children that even though they don’t have a vote on how leaders’ tackle climate change, they do have a voice.

The beautifully illustrated book is part of the UNDP’s ‘Don’t Choose Extinction’ campaign that began earlier this month. The project features a dinosaur addressing the United Nations, urging the world not to choose extinction. It has been developed in light of the fact that today’s children will be more affected by climate change than any other generation.

Traditionally a talk for parents to have with their kids, this version of ‘The Birds & The Bees’ isn’t a story about how life is made, but how life on Earth can be saved.

The book will soon be available in all 6 UN languages (English, French, Spanish, Arabic, Russian and Chinese) and is available to pre-ordered now in English from the UNDP shop. French and Spanish versions will also be released in the coming weeks.

Credits

Agency: Wunderman Thompson Australia

Client: United Nations Development Programme; Boaz Paldi, Rebecca Webb, Gabriela Goldman

Illustrator: Anđela Janković

Chief Creative Officer: João Braga

Associate Creative Director: Jack Elliott

Associate Creative Director: Lochie Newham

Operations Director Australia/Client Lead: Paulina Embart

Chief Technology Officer: Martin Beecroft

Senior Engagement Manager: Anna Parker

Senior Integrated Producer: Emma Donaldson

Studio Integrated Designer: Jimi Ayling

PR & Communications: Edelle Gettings

UX/UI Director: Travis Weerts

Technical Director: Marcus Collier

Talent Management: Josh Vines

Audiobook voice: Melanie Zanetti

Audiobook voice: Nikolaj Coster-Waldau

Recording studio: Prime Rib Productions, Los Angeles

Sound design: Front of House, Melbourne

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